Double Down on Selling Your Home

Deciding to put your home up for sale is a process that can take months - years, even! It can be a pretty agonizing decision…

The Anchoring Effect and Asking Price in Real Estate

There are a number of theories and philosophies when it comes to pricing real estate for sale. Most real estate agents will tell you that…

How Pricing Affects the Time to Sell Your Home

It's important to understand how pricing affects the time to sell your home. Once you have done your homework on the market, you'll have an…

Zillow Giveth, Zillow Taketh Away

While searching for a blog topic, two reports spanning the good/bad news spectrum caught my eye, because Zillow.com had a hand in both.To check out…

Advice for Santa Cruz Home Sellers in 2008

That's kind of the problem. There's a large school of thought that says one reason why home prices have not slid more than they have…

Holistic Valuation of Santa Cruz Real Estate

Properly evaluating homes in Santa Cruz can be tough work. Improperly evaluating properties is easy, and can be done in less than a minute on…

The Dirty Truth about Home Price Valuations

The Internet is swimming in offers for free, instant home price valuations. They're all over Google search results, Facebook, Craigslist, and just about every Realtor…

How to Sell Your House for More Than It’s Worth

If you have a house that you need to sell, I'm going to bet that you'll be wanting to get the most amount of money…

Caveat Emptor for Watsonville Investors

They are not looking to speculate on real estate - that's how so many people ended up getting foreclosed on in Watsonville, and in California,…

There’s No Such Thing as Market Price

When people are looking to buy property and searching on the internet, I encourage them to search a bit, maybe a good bit, over the…