[M06/S11] Real Estate Price Adjustment Strategy

If buyer response has been weak, or you receive a lot of feedback indicating that buyers are not clearly seeing your home’s value at the price you’re asking, you’ll need to look into a real estate price adjustment strategy.

If there are things which can be improved – for example, a quick paint job, more cleaning, improvements to the landscaping – make those adjustments. If it’s not practical to make any adjustments to the staging of the property, then there’s really only one thing left to do: adjust the price.

If there are things which can be done to improve the presentation of the home, you might want to pull the home off the market while you make those changes, and re-launch the property again when the changes have been completed. If you have been diligent about requesting feedback from buyers and agents who have seen the home, you should have a good idea what’s stopping buyers from writing an offer on your home. If it’s something that can be fixed – fix it. If it’s something that can’t easily be remedied, in most cases that means you’ll need to do a price reduction – or be prepared to pay with a very long time on market.

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